Apr 01

True – Clerks Vol 4 Mixtape

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True Clerks V4 — DJ Icewater X Jen B by True Clothing on Mixcloud

New mix from TRUE done by DJ Icewater with selections from Jen B.  She says, “I wanted to create a mix that was dominated by female artists. These songs have painted a backdrop for many significant moments in my life, not to mention they’re just damn good songs. Much love to DJ Icewater for bringing together track listings of so many different genres of music and making them flow…LIKE WATER FOR TRUE.” —

Great to hear these songs again…kinda miss this era of music.  Check their Mixcloud page to hear the other volumes of Clerks (music chosen by the TRUE fam)

via @TRUE_SF

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Nov 15

This Weekend

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Offline we’re kinda involved in a lot of stuff this weekend…stop by!


We’ve teamed up with the folks who produce the West End Market at College of Alameda for a Sneaker Event.   It’s free…come meet Ashley Vee & friends!


@true_sf @alamedasneakerpopupevent

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Aug 11


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Our friends at TRUE suffered a devastating fire in their men’s store on Haight Street last night.  We’d like to  encourage people to help them out by stopping by the shoe store, True Sole 1429 Haight Street, SF, True East 1335 South Main Street, Walnut Creek or online at  They are planning on rebuilding, but they’ve got quite a big task ahead.

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Sep 10

Get 20% OFF your next purchase! Use code BACK2SCHOOL

Uncategorized Comments Off on Get 20% OFF your next purchase! Use code BACK2SCHOOL
It’s back to school time, so we thought we needed to do a special sale.  20% OFF with the code BACK2SCHOOL from now through noon PST on 9/16/09. Enter the code in the coupon code field at checkout. The discount will be taken off the item price. Sorry, we can’t apply this to previously placed orders.
Use the promo code and shop directly through this link:

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