This season’s Obey Awareness campaign benefits the Adam Yauch Foundation.   The Adam Yauch Foundation was formed in memorial of Adam “MCA” Yauch of The Beastie Boys. It was established by Adam’s friends and family to support the causes he held dear, and to honor his life by endeavoring to help the lives of others. In conjunction with OBEY Awareness, The Adam Yauch Foundation will be raising money for children’s music charities.

Music is such a fundamental part in the development of children. Beyond the fundamentals of language development and motor skills, it also nurtures individuality and creativity that goes well beyond the classroom. It gives kids an understanding of themselves and a means of self-expression.

Music is one of the most powerful creative mediums and I’m always amazed by it’s ability to move your feet, make your arm hairs stand up and activate your brain all at once. The joy, creative problem solving and communication that is possible through music are hard for me to convey verbally but anyone with ears can relate to the theraputic benefits of music for both the creator and listener. Wouldn’t it be great if children had more opportunities to make music? I think so, and I’m honored to support the ethos and creative legacy of the Beastie Boys and Adam Yauch. The sun is shining, let’s roll back the awning! ~Shepard Fairey

The Adam Yauch Foundation is a registered 501(C)(3) charity.

Learn more about the foundation here.   The RIP MCA shirts are part of the OBEY’s Fall 2014 line which is viewable here.

Offline we’re kinda involved in a lot of stuff this weekend…stop by!

We’ve teamed up with the folks who produce the West End Market at College of Alameda for a Sneaker Event.   It’s free…come meet Ashley Vee & friends!

@true_sf @alamedasneakerpopupevent

We let stylist Rachel Banks (@lazyylady) and photographer Elka Zolot (@kitten_kaboodle_) play in our closet.  Here are some looks they came up with for the transition to Fall.

Obey Drifter Poncho 

Obey x Martine Johann Sun Eagle Necklace
Obey Debbie Bodysuit

Insight Reality Bites Dress
Jeffrey Campbell Brit 2 Biker Boots

Obey Mesa Ring
Obey Boney Rose Ring
Obey Panther Ring
Obey Sun Eagle Necklace

Obey Varsity Jacket in Black Leopard
Obey Eastern Sundown Melody Tank

OBEY x COPE2 Collaboration from OBEY CLOTHING on Vimeo.

Shepard & COPE2 detail what lead to their collaboration.  Pieces from the collection available here.

We’ll be vending this Friday and Saturday alongside our pals from True & Obey!  Stop by, tell a friend!

If you’re local, please join us tomorrow at our warehouse for a sample sale with OBEY.  Just confirmed that they will mainly be bringing tees, tanks, shorts, caps, bags & accessories.

Saturday, July 21st, noon-4pm

The Giant Peach  1805-C Clement Ave, Alameda CA  94501

(enter the Alameda Marina, Gate 7 and park.  we’re in building 28 on the left)

Hope to see you there!

Obey dropped off a whole bunch of men’s stuff yesterday, so there are new things to check!  Join us today and tomorrow from 1-5 pm.

We just got a thank you from Doctors without Borders.   Proceeds from sales of  Haiti shirts from Obey and Junk Food allowed us a make a decent donation, and we wanted to pass the message of thanks along.  Please consider purchasing a shirt if you haven’t already…Obey shirts also benefit Artists for Peace & Justice.